Limitations And Constraints Of Marketin Essay

Limitations And Constraints Of Marketin Essay Limitations And Constraints Of Marketin Essay Limitations and constraints of marketing There are a lot of constraints within marketing, this makes sure that the marketing strategy being used is appropriate and that it doesn’t break any laws that are binding it. All businesses have a legal responsibility to ensure that any advertising claims are truthful, not deceptive and that your marketing activities don’t break the law. What is a Law? The system of rules which a particular country or community recognizes as regulating the actions of its members and which it may enforce by the imposition of penalties. What is a constraint? a limitation or restriction Different type of Laws and constraints Consumer credit act 2006 The Consumer Credit Act 2006 marks the final stage of the most significant reform of domestic consumer credit law in almost 30 years. The Act amends the Consumer Credit Act 1974 with the principal aim of improving the regulation of consumer credit and consumer hire businesses, whilst at the same time providing better protection and remedies for the consumer. – The Act aims to protect vulnerable consumers and to create a fairer and more competitive credit market - This is important for marketing because it allows courts to redress the balance in 'unfair relationships' between debtors and creditors, making it easier for people to obtain some assistance from the court when they suffer the consequences of unfair lending practices. Sales of Goods Act 1979 Informs the trader that the quality of their products must be to a specific standard, if not then the customer’s money must be returned. – This ensures that the customer receives high quality products from the store or supplier, this is effective for marketers because it allows customers to be satisfied which stops the return of products. Consumer protection from unfair trading regulations If a trader does something to mislead you into buying something that you may not have bought if you had been given all the information, this is an unfair commercial practice and is against the law. Misleading actions are covered by

Battle of Paoli During the American Revolution

Battle of Paoli During the American Revolution The Paoli Massacre occurred on September 20-21, 1777, during the American Revolution (1775-1783). In the late summer of 1777, General Sir William Howe embarked his army at New York City and sailed south with the goal of capturing the American capital of Philadelphia. Moving up the Chesapeake Bay, he landed at Head of Elk, MD and began marching north towards Pennsylvania. Acting to protect the city, General George Washington attempted to make a defensive stand along the Brandywine River in early September. Meeting Howe at the Battle of Brandywine on September 11, Washington was flanked by the British and forced to retreat east to Chester. While Howe paused at Brandywine, Washington crossed the Schuylkill River at Philadelphia and marched northwest with the goal of using the river as a defensive barrier. Reconsidering, he elected to re-cross to the south bank and began moving against Howe. Responding, the British commander prepared for battle and engaged the Americans on September 16. Clashing near Malvern, the fight proved brief as a massive thunderstorm descended on the area forc ing both armies to break off the battle. Wayne Detached In the wake of the Battle of the Clouds, Washington first retreated west to Yellow Springs and then to Reading Furnace in order to obtain dry powder and supplies. As the British were badly hampered by the rutted and muddy roads as well as the high water of the Schuylkill, Washington decided to detach forces led by Brigadier Generals William Maxwell and Anthony Wayne on September 18 to harass the enemys flanks and rear. It was also hoped to that Wayne, with 1,500 men that included four light guns and three troops of dragoons, could strike at Howes baggage train. To assist him in these efforts, Washington directed Brigadier General William Smallwood, who was moving north from Oxford with 2,000 militia, to rendezvous with Wayne. As Washington resupplied and began marching to re-cross the Schuylkill, Howe moved to Tredyffrin with the goal of reaching Swedes Ford. Advancing on Howes rear, Wayne encamped two miles southwest of the Paoli Tavern on September 19. Writing to Washington, he believed that his movements were unknown to the enemy and stated, I believe [Howe] knows Nothing of my situation. This was incorrect as Howe had been apprised of Waynes actions through spies and intercepted messages. Recording in his diary, British staff officer Captain John Andre commented, Intelligence having been received of the situation of General Wayne and his design for attacking our Rear, a plan was concerted for surprising him, and the execution entrusted to Major General [Charles] Grey. The British Move Seeing an opportunity to crush part of Washingtons army, Howe directed Grey to assemble a force of around 1,800 men consisting of the 42nd and 44th Regiments of Foot as well as the 2nd Light Infantry to strike at Waynes camp. Departing on the evening of September 20, Greys column moved down the Swedes Ford Road before reaching the Admiral Warren Tavern approximately one mile from the American position. In an effort to maintain secrecy, Andre reported that the column took every inhabitant with them as they passed along. At the tavern, Grey coerced a local blacksmith into serving as a guide for the final approach. Wayne Surprised Advancing around 1:00 AM on September 21, Grey ordered his men to remove the flints from their muskets to ensure that an accidental shot would not alert the Americans. Instead, he instructed his troops to rely on the bayonet, earning him the nickname No Flint.. Pushing past the tavern, the British approached around a set of woods to the north and quickly overwhelmed Waynes pickets who fired several shots. Alerted, the Americans were up and moving in a matter of moments, but were unable to resist the force of the British attack. Assaulting with around 1,200 men in three waves, Grey first sent forward the 2nd Light Infantry followed by the 44th and 42nd Foots. Pouring into Waynes camp, the British troops were able to easily spot their adversaries as they were silhouetted by their campfires. Though the Americans opened fire, their resistance was weakened as many lacked bayonets and could not fight back until they reloaded. Working to rescue the situation, Wayne was hampered by the chaos caused by the suddenness of Greys assault. With British bayonets slashing through his ranks, he directed the 1st Pennsylvania Regiment to cover the retreat of the artillery and supplies. As the British began to overwhelm his men, Wayne directed Colonel Richard Humptons 2nd Brigade to shift left to cover the retreat. Misunderstanding, Humpton instead shifted his men right and had to be corrected. With many of his men fleeing to the west through gaps in a fence, Wayne directed Lieutenant Colonel William Butlers 4th Pennsylvania Regiment to assume a position in nearby woods to provide covering fire. Wayne Routed Pressing forward, the British drove the disorganized Americans back. Andre stated, the Light Infantry being ordered to form to the front, rushed along the line putting to the bayonet all they came up with, and, overtaking the main herd of the fugitives, stabbed great numbers and pressed on their rear until it was thought prudent to order them to desist. Forced from the field, Waynes command retreated west towards White Horse Tavern with the British in pursuit. To compound the defeat, they encountered Smallwoods approaching militia who were also put to flight by the British. Breaking off the pursuit, Grey consolidated his men and returned to Howes camp later in the day. Paoli Massacre Aftermath In the fighting at Paoli, Wayne sustained 53 killed, 113 wounded, and 71 captured while Grey lost a mere 4 killed and 7 wounded. Quickly dubbed the Paoli Massacre by the Americans due to the intense, one-sided nature of the fight, there is no proof that British forces acted inappropriately during the engagement. In the wake of the Paoli Massacre, Wayne criticized Humptons performance which led to his subordinate preferred charges of negligence against his superior. A subsequent court of inquiry found that Wayne was not guilty of any misconduct but stated that he had made errors. Angered by this finding Wayne demanded and received a full court-martial. Held later that fall, it exonerated him of any blame for the defeat. Remaining with Washingtons army, Wayne later distinguished himself at the Battle of Stony Point and was present at the Siege of Yorktown. Though Grey had succeeded in smashing Wayne, the time taken for the operation allowed Washingtons army to move north of the Schuylkill and assume a position to contest a crossing of the river at Swedes Ford. Frustrated, Howe elected to move north along the river towards the upper fords. This forced Washington to follow along the north bank. Secretly counter-marching on the night of September 23, Howe reached Flatlands Ford, near Valley Forge, and crossed the river. In a position between Washington and Philadelphia, he advanced on the city which fell on September 26. Eager to rescue the situation, Washington attacked part of Howes army at the Battle of Germantown on October 4 but was narrowly defeated. Subsequent operations failed to dislodge Howe and Washington entered winter quarters at Valley Forge in December. Selected Sources British Battles: Paoli MassacreHistory of War: Paoli MassacrePaoli Battlefield

Strategic IT Management Assignment Example | Topics and Well Written Essays - 2250 words

Strategic IT Management - Assignment Example Introduction of several differentiated products and expected technology revolution increased the needs of customers. Since then, the organizations are always trying to develop several effective business and operational strategies in order to survive in the competitive global business market. E-commerce is the example of modern technological revolution. Several global, glocal and local organizations are providing the facility of online goods and services to their customers through this e-commerce concept. Mobile commerce or M-commerce is an important evolving area of e-commerce. The mobile commerce helps their users to interact with several service providers through a wireless network and mobile. Moreover, in mobile commerce process, mobile devices are being used for transaction processing and information retrieval. Location based service is an important mobile application that is introduced by the mobile industry in order to fulfil the demand of the customers. However, the study will analyze and evaluate several aspects of mobile application and location based services. In order to support the evaluation, several background theories have been applied in this study. This evaluation will help the readers to understand the significance of mobile commerce and location-based services. Identification of Key Ares The complications of modern life are dramatically changing due to change in purchasing or consumption process of the customers. It is difficult for the people to consume time for traditional shopping processes and activities due to their daily busy work schedule. Mobile commerce is a significant and important aspect of e-commerce. People generally place their orders through several mobile commerce applicatio

Code of Ethics Essay Example | Topics and Well Written Essays - 1000 words - 1

Code of Ethics - Essay Example My core values are respect, integrity, responsibility, and fairness. Respect is important to me because I honor all individuals as human beings with dignity. Respect is essential in having a good life because, if I see every one as equal, I will not mistreat or abuse anyone. Furthermore, respect means being open to and tolerant of differences. If I respect people, I do not need to force my beliefs and values on them. I will not also unfairly judge them, which avoids prejudice and discrimination. Integrity is my second core value because it means being honest in what I say and do. Integrity is important to living a good life because I can earn and protect the trust of people. I will also feel better about myself because my values do not conflict with my actions. Responsibility is the third core value that I find important because I want to be accountable for my decisions and actions. Responsibility is significant to a good life because I am proactive in setting goals and handling prob lems. Fairness is also an important core value because I want to be impartial by listening to others and having an open mind. It is valuable to a good life because it results to just processes and outcomes. My core values will help me live a good life because they will enable me to become conscious of my ethical needs as a human being and to respect other people as beings with equal moral worth. I believe that I have good moral character because I live with integrity. Integrity is all about interconnecting my values, beliefs, attitudes, and actions. To be a person of integrity is to act according to my cherished values and virtues. The virtues that I aspire to cultivate and practice are connected to my code of ethics. I want to embody the virtues of hope, justice, and temperance. By having hope, I see positive things in people and the future. I also contribute to a hopeful future through my actions,

A Black Cloud Essay Example for Free

A Black Cloud Essay The heart is an organ of fire, filled with intense love and intense hatred. Yet it is the hatred which entwines the lives of people causing them to display acts of violence and cruelty. Hatred is displayed through forms which include: prejudices towards large groups of people, crimes of hatred being committed, and indirect hatred which involves hurting others as an act of rebellion against someone or something. Throughout history, the world has been afflicted by the prejudices of powerful leaders who in turn took their animosity out on large masses of people. Adolf Hitler, the leader of Germany during World War II, is a prime example of this. He took his hatred out on the Jews, forcing them into concentration camps. Another group that is a target of hatred are the blacks. The Ku Klux Klan, otherwise known as the KKK, possess intense hatred for the black race. Their hatred is demonstrated by marching in white cloaks in protest and also by burning the churches and neighborhoods of blacks. Just as Hitler and the KKK express hatred, the Skinheads are yet another group which have strong prejudices. See more: Basic Economic problem of Scarcity Essay These so called Skinheads abominate most races other than their own. White hooded silhouettes, German Soldiers echoing Hail Hitler! , and the infamous Skinheads are harsh reminders of hatred which exists throughout the world. In the same way that prejudices of large groups of people are expressed, hate crimes are committed to demonstrate acts of hatred. Most recent are the burning of black churches across the South. A crime of this sort shows hatred against the black race. Sometimes leading to manslaughter, racial tensions are abundant. Furthermore, the burning of crosses or flags are offensive crimes that are committed to show a persons hatred for religion or the government. Spousal abuse, child abuse, homicide, and wars between races can only be acts of one thing: hatred. Newspapers are filled with page after page of stories revealing the immense amount of hatred that our society possesses. Although crimes are committed to show hatred directly, there are other crimes which can also show hatred but in ways that are indirect. Think back to the Oklahoma City Bombing; it is a perfect example of indirect hatred. This is true because the motive of the bombers was to attempt to take revenge on the government, but instead the bombers took the lives of innocent people who were in the building. Moreover, the Empire State Building gunmans plan was to take revenge on his bitter enemies, who he blamed for making Palestinians homeless , according to a handwritten note he carried. Instead, one tourist was killed and five others were hospitalized in this attempt. Innocent bystanders, who are at the wrong place at the wrong time, are the ones who suffer most from acts of indirect hatred. A black cloud stifles society, suffocating the lives of people, causing pain and suffering. The eyes of mankind are blinded: unable to see passed prejudices. Generations carry the preconceptions of the ones before. Society needs to see the light and learn to accept.

Personal Narrative- First Job Anxiety Essay -- Personal Perspective

Personal Narrative- First Job Anxiety Thump-thump, thump-thump, thump-thump. My heart began to race as I climbed in my truck early Monday morning. Anticipation grew inside of me at the thought of starting my new job. Would it be difficult? Would I get frustrated? I kept asking myself these questions, but I didn't want to know the answers. All the confidence that I had built up before that day had diminished and I was left with dread. I tried to reassure myself that it was just a summer job and that I would never have to go through it again, but my anxiety had already overcome me. I managed to get myself to the office, trying not to appear intimidated as I entered the front door. I immediately got a wave of relief when I saw my dad sitting at his desk waiting for my arrival. "So†¦ where do I start?" I asked him, in a somewhat shaky voice. He led me to my desk and gave me my first assignment, and from there things appeared to be going smoothly. I continued working, and soon felt as ease with my surroundings. "I guess there's really no need to stress out over this," I thought. H...

Shanghai Baby

Shanghai Baby is the first novel written by Chinese writer Wei Hui, a feminist and a resident of Shanghai who was 26 years old at the time when the book was published. Perhaps the enormous similarity between of the age, gender and city of residence of the writer to those of the lead female character is the reason for the popular belief that the book is an autobiography instead of what it really is, i. e. a work of fiction. The novel was first released in China in 1999 and went on to be in the top selling 5 novels of the year in Shanghai.Much to the chagrin of the liberated Western media, the top selling book was deemed pornographic in nature by Beijing Press and Publication and was banned all over China. The novel is a first person narrative about a twenty five year old woman, who lives in Shanghai, China, works as a waitress in a cafe to earn money, aspires to write a novel and become a writer and dreams about becoming rich and famous. Her real name is Nikki, but she is known among her friends as Coco, after her idol Coco Chanel.While working at the cafe, Coco meets Tian Tian, an artist, in addition to being a hedonist, a nihilist as well as being impotent. They fall into an intimate relationship and Coco although disappointed by his impotency, believes she can stay happy with the love of her life, until she meets Mark, a German business man who is everything that Tian Tian is not. Tian Tian is a sad pleasure seeker, haunted by a painful past, unnerved by a sinister future and is also in love with Coco. Mark is a rich, attractive male who can give Coco all that which she finds lacking in Tian Tian and more.Coco is a self indulgent, narcissistic, often annoying woman who is unable to resist the lure of pure sexual lust in the face of true love for a less than capable lover and becomes sexually involved with Mark. At this point it seems that the book predictably becomes an expression of the author’s erotic fantasies as she explains in detail Coco’s relationship with Mark. The entire tale is spun against the backdrop of the cosmopolitan city of Shanghai, in the midst of drugs, alcohol, nightclubs and bars.From one perspective, the book is a woman’s struggle between love and sexual pleasure. It is also, as proclaimed by many, an analysis of the darker side of the night life of Shanghai. However, most importantly, the book should be noted for its deep rooted symbolism: Tian Tian is the representation of typical Chinese men who are famous for their sexual incompetence and Mark is that of the stereotyped Caucasian male, sex starved and hungry for oriental females.All this is ironically wrapped in the materiality of brand names and wealth as characters are defined more in terms of where they live, what they wear and how much they own. Superficial at first glance, but in fact dripping with literary symbolism, the book reflects the author’s lack of confidence in the male species of human beings, whether native or foreig n as both men in Coco’s life become unavailable leaving her shattered by the end of the story. Works Cited Sheng, John. Afterthoughts on the Banning of â€Å"Shanghai Baby†.Retrieved on January 22, 2007 from: http://www. oycf. org/Perspectives/8_103100/afterthoughts_on_the_banning_of. htm Cole, S. (2001). A Non-Review With Current Events Tossed In. Retrieved on January 22, 2007 from: http://www. freewilliamsburg. com/november_2001/books. html Chloe E. , Slidell, LA. Book Review. Retrieved on January 22, 2007 from: http://teenink. com/Past/2003/October/17075. html CathCart, M. (2001). Shanghai Baby. Retrieved on January 22, 2007 from: http://www. abc. net. au/rn/arts/atoday/stories/s337449. htm